OUR CHEEKY NEWSLETTER
Sign up and get 10% off your first order.
Plus all the news on new products and special offers.
Sign up and get 10% off your first order.
Plus all the news on new products and special offers.
Intimate hygiene with water uses fewer resources than paper-based cleaning. The idea of high water use is a myth.
Water is seen as wasteful. Paper as economical. Intimate hygiene with water is portrayed as ecologically problematic, because it visibly flows. The resource cost of paper manufacturing, transport, and disposal stays hidden.
Mechanical cleaning with water needs a few hundred milliliters per use. Toilet paper is made from wood, water, energy, and chemicals. It's transported, stored, and disposed of. On top of that, it creates more friction, which often leads to additional products. The real consumption isn't in the moment of use, but in the entire chain. Water acts directly. Paper acts indirectly and permanently.
„Water hygiene wastes drinking water.“
The consumption is small and targeted.
„Paper doesn't need water.“
Paper is a water-intensive industry.
„Sustainability means cleaning dry.“
Dryness saves no resources.
„That little bit of water adds up.“
Industrial chains add up far more.
The myth comes from visibility. Running water looks wasteful, but it isn't. Intimate hygiene with water is more resource-friendly, because it cleans directly and without detours.
-->