The Wipemare: Water Cleans. Paper Wipes. Only One of Them Makes Sense.

Imagine cleaning your dishes only on the surface. Or your car. Or your windows.

You wouldn't do that.
But you do it to your own body. Every single day.

That's exactly what The Wipemare shows. A world where everything just gets wiped away – and suddenly you realize how absurd that really is.

Watch The Wipemare

What Is "The Wipemare"?

The Wipemare is a campaign by Bidetlity that shows how absurd it is to clean things only on the surface instead of actually washing them with water. The 40-second film applies exactly that behavior to everyday situations – cars, windows, dishes and floors – and asks one simple question: why do we wipe our bodies instead of washing them?

The campaign is part of a movement that has long been everyday life in large parts of the world:

• Bidets
• Butt showers
• Water-based hygiene

Paper vs. Water: The Blind Spot

We use water for everything that's supposed to get truly clean. Only with our own bodies do we act as if paper were enough.
And yet the difference is pretty simple: water actually cleans. Paper only removes what's on the surface.

In many countries around the world, people clean themselves with water after using the toilet.
Bidets and butt showers have long been part of daily life there.

The West? Sticks with paper.
Not because it works better.
But because it's a habit.

Why Do So Many People in the West Still Use Toilet Paper?

The main reason is simple: habit.

Toilet paper is deeply rooted in our culture – even though water is the global standard for body hygiene.

Habits hold on well. Until someone says them out loud.

What Does That Have to Do with Bidets and Butt Showers?

Bidets and butt showers are an easy way to switch from paper to water.
They allow for a more thorough clean – at home or on the go.

For some, the switch feels unfamiliar at first.
For most, it quickly becomes second nature.

Why Don't We Talk About It?

Because it's awkward.
Hardly anyone talks about intimate hygiene – even though we all go to the toilet several times a day.

That's exactly what The Wipemare plays with:
It makes the invisible visible. And suddenly the absurd makes sense.

Or to put it differently:
Our bodies aren't the problem. Our habits are.

So, What Now?

The question is no longer whether water makes more sense. It's simply:

Why are we still doing it any other way?

Stop wiping. Start washing.