The Wipemare: Why We Still Wipe (And Why It Makes No Sense)
Imagine cleaning your dishes only superficially. Or your car. Or your windows.
You wouldn’t do it.
But with our butts? Every single day.
That’s exactly what The Wipemare shows: a world where everything is just wiped away
instead of actually cleaned. And suddenly, the whole thing starts to feel strangely absurd.
What Is “The Wipemare”?
The Wipemare is a campaign by Bidetlity that highlights how absurd it is to clean things only superficially instead of actually washing them with water. The 40-second film applies this exact behavior to everyday situations: cars, windows, dishes and floors. And asks one simple question: Why do we wipe our bodies instead of washing them?
The campaign is part of a broader movement around:
- bidets
- butt showers
- portable bidets
- water-based hygiene
Paper vs. Water: The Blind Spot
We use water for everything that’s supposed to get truly clean. Except our butts. Somehow, that’s where we pretend paper is enough.
The difference is actually pretty simple: Water cleans. Paper wipes superficially.
More than 70% of the world’s population uses water for cleaning after using the toilet. In many countries, bidets and butt showers have been part of daily hygiene for decades.
The West? Still holding onto toilet paper.
Not because it works better.
Because it’s familiar.
Why Do So Many People in Western Countries Still Use Toilet Paper?
What Does This Have To Do With Bidets And Butt Showers?
Bidets and butt showers are a simple way to switch from paper to water.
They allow for a more thorough clean, whether at home or on the go.
For some people, the switch feels unusual at first.
For most, it quickly becomes hard to imagine going back.
Why Don’t We Talk About It?
Because it’s uncomfortable.
Intimate hygiene is still one of the last everyday topics people rarely discuss openly, even though it affects everyone.
The Wipemare flips that dynamic.
It makes the invisible visible. And the absurd suddenly logical.
Or put differently:
Our bodies are not the problem. Our habits are.
Frequently Asked Questions About The Wipemare
What Does “The Wipemare” Mean?
The name is a combination of “wipe” and “nightmare.”
It describes the absurd idea of only wiping things superficially instead of actually cleaning them.
Or the feeling many people know all too well: wiping endlessly and still not feeling clean.
Is Water More Hygienic Than Toilet Paper?
Yes. Water cleans more thoroughly, while toilet paper mainly removes residue superficially. That’s why large parts of the world use water instead of paper for daily intimate hygiene.
What Is A Butt Shower?
A butt shower (also called a portable bidet or bidet bottle) allows you to clean with water, at home or on the go.
Why Doesn’t Everyone Use Water?
Mostly because of habit. In many Western countries, toilet paper has been the default for decades, even though water-based hygiene is more common globally.
And Now?
The question is no longer whether water makes more sense.
Only why we still do it differently.
Stop wiping. Start washing.
