NOT JUST FOR ARSES. OUR OOH CAMPAIGN FOR A BATHROOM CULTURE SHIFT.
Germany, we need to talk — about what happens on the toilet. About the intimate-hygiene revolution, to be exact. With our new out-of-home (OOH) campaign, we’re putting Bidetlity exactly where it counts: right in the middle of the cityscape, and right in the middle of people’s minds. Enough with the toilet-paper madness. It’s time for a cleaner, healthier, more sustainable solution: our butt shower, our bidet and our toilet stool.
Why an OOH campaign?
We love progress — from tech to sustainability. But in the bathroom? Standstill. Every year the average German gets through 93 rolls of toilet paper — a huge drain on resources that harms the environment and our health. At Bidetlity we challenge that system, and our butt showers bring an alternative that’s not only more hygienic, but gentler and greener too.
Our messages:
"Remember when we used toilet paper? Mad times."
"Talking about pooping is weird. Not talking about it is weirder."
"Not just for arses. Period."
Our butt showers and intimate showers stand for modern hygiene that doesn’t need to hide behind taboos.
Butt shower instead of loo roll: why it’s time to switch
Our mission is clear: we want bidets and butt showers to be standard in every German bathroom. Why? Because it just makes sense:
More hygienic than paper: water removes germs more effectively than dry wiping.
Gentle cleaning: perfect for sensitive skin, during your period, after giving birth or with haemorrhoids.
Sustainable: less paper, less waste, better for the environment.
Healthier: none of the harsh chemicals often found in butt wipes.
Perfect addition: our toilet stool — for a healthier sitting position and natural digestion.
In the middle of the city, in the middle of the conversation
Our OOH campaign lives in busy places — metro stations, billboards — right where people start to think. We break taboos and spark conversations. Our butt shower, our bidet and our toilet stool aren’t niche products anymore. They’re the future of hygiene.
Bidetlity takes the hygiene revolution to the streets
Our out-of-home campaign is a statement: intimate hygiene needs a new mindset. Once you’ve cleaned with water, you never want to go back to dry paper. Our butt showers, bidets and toilet stools are the perfect alternative.
Ready to switch?
