Bidetlity News
The Bidetlity OOH Campaign in Berlin: Provocative and Eye-Opening.
In a hurry?
Our new poster campaign is up where everyone looks, saying calmly what usually gets whispered. Butt shower, bidet, and toilet stool: water instead of paper – cleaner, more sustainable, more comfortable.
Germany, we need to talk – about what happens in the bathroom. More precisely, about the intimate hygiene revolution. With our new Out-of-Home (OOH) campaign, we're bringing Bidetlity exactly where it counts: right into the cityscape and right into people's minds. Paper was a strange idea. Water is the more obvious one: our butt shower, our bidet and our toilet stool.
Why an OOH Campaign?
We love progress – from technology to sustainability. But in the bathroom? Standstill. Year after year, toilet paper means a massive consumption of resources – and dry paper isn't exactly gentle on the skin. At Bidetlity, we're challenging this system and offering an alternative with our butt showers: more thorough, gentler and better for the environment.
Our messages:
"Remember when we used toilet paper? Mad times."
"Talking about pooping is weird. Not talking about it is weirder."
"Not just for assholes. Period."
Our butt showers and intimate showers stand for a modern kind of hygiene that doesn't have to hide behind taboos.
Butt Shower Instead of Toilet Paper: Why It's Time for a Change
Our mission is clear: we want to make bidets and butt showers the standard in German bathrooms. Why? Because it simply makes sense:
More thorough than paper: water rinses away, paper just spreads. You wouldn't clean your hands by only wiping them either.
No rubbing: pleasant for sensitive skin, during your period, after giving birth or with hemorrhoids.
Sustainable: less paper consumption, less waste, better for the environment.
No additives: water contains no fragrances or preservatives, unlike many wet wipes.
The perfect addition: our toilet stool. Feet up, less pushing.
In the Middle of the City, in the Middle of the Conversation
Our OOH campaign is up in busy places, in subway stations, on billboards – exactly where people start to think. We're breaking taboos and sparking discussions. Our butt shower, our bidet and our toilet stool are no longer niche products, they're the future of hygiene.
Bidetlity Is Now Hanging on Berlin's Walls
Our Out-of-Home campaign is a statement: we need a new mindset when it comes to intimate hygiene! Once you've cleaned yourself with water, you'll never want to go back to dry paper. With our butt showers, bidets and toilet stools, we offer the perfect alternative.
Are you ready to make the switch?
What that takes
Bidetlity Editorial Team · We sell what we write about and still keep it honest. Questions? Message us in the chat.
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Clean Facts Lexicon
Quick answers related to this articleWhy Does Hygiene Have Nothing to Do With Disgust?→Why Does Water Clean Better Than Paper?→Go to the Clean Facts Lexicon
